Rashmika mandanna deepfake video goes viral :
The deepfake video of Rashmika Mandanna, initially shared by Zara Patel, a British-Indian on Instagram on October 9, has gained more than 18 million views on Kumar’s X thread (previously known as Twitter). Kumar has presented both the original and deepfake videos in his thread, urging for the establishment of a legal and regulatory structure to address the issue of deepfake in the nation.
video
Rashmika mandanna’s response on this video:
Rashmika mandanna says -: I feel really hurt to share this and have to talk about the deepfake video of me being spread online. Something like this is honestly, extremely scary not only for me, but also for each one of us who today is vulnerable to so much harm because of how technology is being misused. Today, as a woman and as an actor, I am thankful for my family, friends and well wishers who are my protection and support system. But if this happened to me when I was in school or college, I genuinely can’t imagine how could I ever tackle this. We need to address this as a community and with urgency before more of us are affected by such identity theft.
Bollywood’s biggest star Amitabh bachchan said :
“yes this is a strong case for legal”
Rajeev Chandrashekhar, the Union minister, also addressed the video by emphasizing the legal responsibilities of social media platforms in combating misinformation.
PM @narendramodi ji’s Govt is committed to ensuring Safety and Trust of all DigitalNagriks using Internet
Under the IT rules notified in April, 2023 – it is a legal obligation for platforms to ensure no misinformation is posted by any user AND ensure that when reported by any user or govt, misinformation is removed in 36 hrs If platforms do not comply wth this, rule 7 will apply and platforms can be taken to court by aggrieved person under provisions of IPC. Deep fakes are latest and even more dangerous and damaging form of misinformation and needs to be dealt with by platforms
Rashmika Mandanna, who was recently seen in Mission Majnu, is set to make a significant appearance in the upcoming film Animal alongside Ranbir Kapoor. Furthermore, she is expected to star in another highly anticipated movie called Pushpa: The Rule, opposite Allu Arjun, scheduled for release next year.
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Union Minister Rajeev Chandrasekhar mentioned that deep fakes are a dangerous and damaging form of misinformation and should be addressed by online platforms.